Protect Your Brand Online

For companies and businesses operating online, threats come in many forms. When the issue of online threats comes up, most people immediately think of hackers and cyber criminals who attempt to deface websites or steal data. Though those attacks do occur, they are actually relatively rare when compared to another form of attack. The most common form of online attack currently are brand character attacks. These are attacks aimed at a business’s reputation. They come in the form of simple comments on message boards all the way to elaborate attacks using spoofed websites. The best antivirus and firewall software in the world are powerless against these attacks. The only defense against these online reputation attacks is a proactive brand protection SEO campaign.

Brand attacks and defamation come from three main sources.

British SEO handles this brand protection by dominating the search results so that the negative content never appears and becomes lost in the abyss of the infinite Internet. For this to work successfully, the SEO protection plan must be put into place in advance to acquire a definite edge in the search rankings. Waiting until the attack occurs in ineffective.

Part of the brand protection plan is to ensure that anything associated with your brand is actually yours and not another entity attempting to use your name to their own means. This requires careful and constant monitoring via a tailored list of relevant keywords and keyword phrases.  Our brand protection packages include tools to make this possible and as easy and effective as possible.