For businesses that conduct lots of sales, marketing or customer service over the phone, call tracking is an essential tool for gauging the effectiveness of several areas of operations and gaining valuable insight into possible areas of improvement. That’s why British SEO offers its customers a comprehensive call tracking package. Information is power and our call tracking package will provide plenty of data relating to several key areas.
The first area deals with customers. Customer behavior can be analyzed to determine what led them to making the call. If they had other options, why did they choose to call as opposed to other possible contact methods such as email or online help? Where are the majority of the calls originating and when? This helps you target the most popular geographic location, which can help focus sales and marketing efforts.
The second area has to do with your internal business operations. By tracking the call metrics, we can gauge if your call handling is as effective as possible and also help determine any modifications needed with the sales, marketing, customer service or other internal components. If your business is heavily dependent on telephone sales and marketing, it’s important to make sure your call handling is as efficient as possible.
Since we are foremost a search engine optimization and web marketing company, we are in the unique position of being able to incorporate the call tracking data into other areas that traditional call tracking firms can’t. This includes search results and marketing optimization techniques that can increase visibility, grow your customer base and lead to more conversions.
We recommend the call tracking package to be used in combination with a total SEO campaign, but we are happy to perform the service as a standalone package. If you are serious about using available data to improve your operations and grow your business, you need British SEO’s call tracking services.