The first goal to achieve, once you get your business website up and running, is to generate traffic and attract visitors to the site. Once you’ve achieved that, it’s time to concentrate on turning those visitors into customers. To ensure that as many visitors as possible become customers, let British SEO perform a conversion rate optimisation (CRO) audit and overhaul.
As webmasters know, attracting visitors is only half the battle. The war isn’t won until a large percentage of those visitors become customers. Several factors influence visitors’ decisions whether to leave the site, stay, just look around a while or make a purchase. The site’s performance, design and content all play major roles. Our experts will analyze your site and offer detailed recommendations about what can be done to fix any identified problems.
We believe that CRO is an integral part of a complete SEO plan for business websites. We will perform the audit from a visitor’s perspective. From the first moment we will arrive at the page and perform a usability test, always viewing things from the eyes of a potential customer. S we do this, we will map the process and analyze ways to make it more streamlined and efficient. As we do so we will stay alert for small mistakes that can add up. With the help of Google’s outstanding website optimization tools, we’ll test each page to see how it performs and identify any problems with speed or loading. Special emphasis will be put on elements such as shopping cart, checkout and product pages, as these are factors that often affect a visitor’s experience on the site. Once the audit is complete, our experts will generate a full report of our findings and the account manager will go over this with you to ensure you understand everything. From there, we can help you correct the problems or you can pass the results to your web developer and enjoy an increased conversion rate.