When it comes to ranking a website’s relevance and quality, Google is very particular in assigning page rank. Fortunately they are thoughtful enough to provide a complex set of tools to allow webmasters to analyze a site to determine the best way to achieve success. Anyone can use the tools and gather information, but to truly get everything out of them and achieve the best results, an experienced expert is needed. That’s where British SEO’s web analytics experts can help.
Using the Google Analytics tools and other resources, we will conduct a detailed survey of your site and identify areas where the site may need improvement or modification. This includes, but is not limited to:
- Click through and conversion rate- this will let you know how visitors act once they arrive at the site and how many convert into customers. If the rate is low, it may indicate a problem with the referring keywords.
- Keyword performance – This is an analysis that must be constantly performed and studied. Keywords are the driving factor when it comes to search results.
- Return on Investment (ROI) analysis – This will help you judge how your ad campaigns are working, which ones should be continued and which should be abandoned.
- Visitor profiling – Find out useful information about your visitors such as the keywords that brought them to the site, where they spend the most time on the site and the sites they visited that led them to yours (in the case of backlinks). If certain pages on your site get a lot more traffic than others, we’ll know to emphasize them and perhaps change others.
British SEO’s website analytics package will do all of these things and present our findings to you in the form of a detailed report. From there we can identify the areas of improvement that will give you the greatest return on investment. You can either take it from there or allow our SEO and marketing experts put their experience to work for you. Contact British SEO today for more information about website analytics.
