When a visitor arrives at your site, the first thing they will see is the landing page. First impressions are always important, even online, so your landing page should be outstanding. To ensure that’s the case, let British SEO take a look at your site and put our years of experience to work for you.
Research has shown that a visitor to a site is more likely to stay based on their impression of the landing page. If you fail to capture their attention in the first 15 seconds they are on the site, there’s a good chance they’ll leave and will unlikely return. Getting visitors is not always easy, so it’s very important to keep them interested once they arrive.
There are several qualities a landing page should have. It needs to clearly demonstrate whose page it is so proper branding can occur. This will make it easier for visitors to remember the page if they like what they see. Next, there needs to be plenty of good content to give them a reason to stay on the site and continue to browse. However, there shouldn’t be so much content that the page becomes confusing and hard to navigate.
In addition to being the first page your visitors see, it’s also the first page the search engines see. Therefore it must be search engine optimized using relevant keywords and quality active links. Our copywriters and SEO specialists will conduct a thorough analysis of the site to determine the keywords and links that are most appropriate. The structure also matters. British SEO can help you with both of these issues.
If you’ve already put hard work into your website, make sure it doesn’t go to waste by contacting us a finding out what our landing page optimization services can provide. We can add this service to any of our other SEO packages or provide it as a standalone service.