An aspect of search engine optimization that people often don’t think about until there is a problem is online reputation management. The Internet is a great way to get your word out, but that means that others can do the same. If an individual or a competitor decides to defame your business or website by posting negative information online, you need to have SEO in place to counter this attack. British SEO can help you ensure that any search for your business or website will lead to the content you want people to see and not the negative.
The Internet is open to all, regardless of their opinion or intention, so negative content can’t be removed in most cases, but through the use of proactive positive SEO, it’s possible to limit who sees that content. The goal isn’t to silence everything that doesn’t sing your site’s praises, but rather to ensure that the most inflammatory is buried under the milder content. Doing this correctly is an art form that British SEO has spent much time perfecting.
Since SEO can’t be manipulated overnight, it’s essential to establish a proactive approach to online reputation management. This will establish your site’s dominance so that negative content that occasionally appears online isn’t found in search results. If we achieve dominance over the top search results based on the appropriate keywords, the negative content will be buried in the see of irrelevant results. Our first step during the assessment will be to conduct a thorough search to find anything negative that already exists. If we find content that shouldn’t appear, we’ll focus our efforts on getting positive results to show up ahead of the negative.
Once we have a reputation plan established, we’ll help you implement a monitoring plan to catch negative content as it appears so that it can be addressed. For many businesses, online reputation management is an SEO priority. For others it’s less important, but certainly not something that can be ignored in today’s online world.