The SEO Audits
As we begin your SEO campaign, we will first conduct an audit to assess your site’s strengths and weaknesses. This gives us a starting point from which to work. The factors that influence how your site performs in the search rankings are many. Even a few small things can make a big difference, especially when combined. Most webmasters aren’t even aware of the factors or that they are violating the established rules. We’ll take the time to explain to you the problems we identify and how those affect your site. SEO is complicated and British SEO makes it a priority to explain things in terms you can understand so you can avoid them in the future.
Is an Audit Necessary?
For a successful SEO campaign, the audit is absolutely essential. Part of the audit includes a web standards compliance assessment. This ensures that your sites design and code conforms with the recognized standards developed by the World Wide Web Consortium (W3C). This will prevent the site from being penalized by the search engine bots, which in turn will make the other SEO measures more effective.
The audit will also serve as a set of fresh eyes to see your site from a different point of view. Fresh eyes can recognize design problems that developers often overlook due to their familiarity with the site. Once the audit is complete, we’ll generate a detailed report that will serve as a guide as to how to proceed. Not only will this help with SEO, it could also improve your site’s performance and appearance. You will be involved every step of the way and we’ll go out of our way to make sure you understand the identified problems. British SEO believes that an SEO campaign is more than a necessary step, but rather another opportunity to better understand the Internet and the intricacies of web design and Internet marketing.