Video SEO
Since the world’s largest search engine provider also owns the world’s largest video content site, it should come as no surprise that video plays a major role in search indexing. Videos are a great way to inform and entertain visitors, but you first have to attract the visitors. That’s where video SEO comes into the picture
Modern search engines have no problem associating audio and video content with traditional text content. This is good news for webmasters who like to use media on their sites. A good example of using video content is embedding YouTube videos on web pages. Search engines recognize this and associate the YouTube page with the website. This can be very helpful in driving traffic to your site, especially if the video gets a lot of views. If you have doubts, search for anything on Google and observe how many of the top ten results are YouTube Videos.
Video Search Engine Optimisation
Like all other content, video content is enhanced through the use of proper SEO techniques. The techniques differ slightly with video, but the concept remains the same. For video on YouTube and other popular video hosting sites such as Vimeo, there are specific steps that must be taken both on the website and on the video page to ensure the greatest exposure. If you have a site that makes use of video, our video specialists can incorporate the content into a thorough SEO plan and make the most out of the valuable content. If you don’t have video currently on the site, we may recommend that you add some to the site to take advantage of the video tags recognized by search engines.
For those looking specifically to enhance their exposure on YouTube, British SEO can help you develop a comprehensive video SEO plan to drive traffic to your YouTube page. We can’t guarantee your video will go viral, but we can guarantee that if it doesn’t it’s not due to poor video SEO.