Web Accessibility Audit
Contrary to many people’s opinion, search engine optimization entails much more than simply placing some keywords in a site’s content. Search engines rate sites on many factors pertaining to the site’s content and quality. Making sure your site is optimized in the best possible manner to reach as many people as easily as possible is the purpose of the web accessibility audit. The audit will identify important elements of your site that might require work to maximize the effect of a thorough SEO campaign.
The first thing we will do is thoroughly evaluate your site’s HTML and CSS code to ensure that it meets the rigorous standards of the World Wide Web Consortium, the authority on web standards. Violations of the W3C guidelines can cause your site to incur a penalty. The factors we use to judge whether certain elements will penalize a site are based off the opinions and knowledge of industry experts as well as our own extensive experience.
Another assessment deals with making sure the site is designed in a manner that makes it as easy as possible for people to access its content. This might include steps to make the content accessible to hearing and vision impairments and mobility issues. Search engines give points to sites that cater to the widest possible range of visitors.
Why Do I Need A Web Accessibility Audit?
Other factors the assessment will look for include web tracking standards such as no follow links and other search engine specific code. Often, webmasters are not aware of the fact they need or do not need certain elements on a site to make it more friendly to search engine robots.
One final area of the assessment is the matter of legal issues. Small violations of law, such as unintentional copyright violations and other unintended issues can have disastrous effects on a site’s credibility. If the search engines identify issues such as these, you can be sure to incur a severe pagerank penalty. The assessment will identify these issues before they become a serious problem.
Once the assessment is complete, British SEO will put together a detailed report complete with recommendations to correct the issues identified. At the client’s request we can remedy many of these issues, allowing us to move forward with the SEO campaign. The issues identified in the web accessibility assessment have been shown to affect much more than simply a site’s search engine results. The little fixes can have a major impact on things such as visitor experience and return visit rate. Often, the increased revenue is more than enough to cover the cost of the entire SEO process.